Why trust me with your archive
I have spent more than two decades building and leading software, analytics, and data products at Netflix, Yahoo, Brio/Oracle, SAS, Tableau, and elsewhere. For a creator, the payoff is simple: you can turn years of work into a more useful, more valuable archive without becoming a software company yourself.
My job is to make your existing work easier to find, easier to use, and easier to monetize while keeping your original videos, membership, books, products, and community at the center.
Software product record
The question is not whether software can search transcripts. It can. The question is whether the result strengthens the creator's business. Explorer is built around that outcome: more value from the archive, more reasons to stay inside the creator's ecosystem, and less work for the creator.
As Netflix's first data scientist, I built subscriber lifetime-value and retention frameworks used across marketing, finance, and operations. The work included data infrastructure, analytical systems, and small development teams in an environment where the output changed real acquisition and retention decisions.
As an Analytics Product Manager, I bridged search engineering and ad sales, helped shape build-versus-buy decisions, and worked around analytical systems supporting more than $2 billion in advertising spend.
I worked with Brio's founder and head of product on the vision and feature set for next-generation zero-client web business intelligence. I also managed feature sets for Brio Broadcast and Brio On-Demand Server, core products representing roughly 45% of company revenue.
I led a roughly 40-person organization spanning development, testing, UX, and documentation for SAS Enterprise Guide and the SAS Add-In for Microsoft Office. The products generated about $100 million per year in my final year, while the team used an integrated planning, feature-design, build, test, and documentation process.
As Director of Analytic Product Management, I developed a next-generation strategic roadmap with Tableau's co-founder and CDO, worked with research and UX from ideation through implementation, and led product strategy for native forecasting and R integration. Many of the roadmap projects I championed or contributed to were subsequently implemented in Tableau.
What you should get from this
Explorer should feel like leverage, not another project on your list. It is designed to keep adding value as the archive grows while sending fans back into the business you already built.
A question can surface the exact video and moment where you answered it, so years of buried material become usable inventory instead of forgotten content.
The answer should lead back to your original video at the exact moment, then into the membership, book, course, community, or other offer that goes deeper. Explorer is a navigation layer for your ecosystem, not a substitute for it.
If you already sell memberships, books, courses, sponsors, or community access, Explorer should make those offers more valuable rather than compete with them.
I build and operate the system. Your role is to approve how it fits your brand and business, then keep doing the work your audience already comes to you for.
A second reason this fits my background
That is the same job Explorer performs for a creator archive. The value is not more information. The value is helping the right person reach the right answer at the moment they need it.
The operating principle
A private preview starts with your 7 latest and 10 most-watched videos, plus a 90-second walkthrough showing your actual content inside Explorer. Not a mockup.
